What you need is within your reach. - That's the motto of this incredible company started by a woman who needed something more in life. No more losing your chapstick in the bottom of a bag or purse. Perfect for anyone - including kids! Put one on each backpack, sports bag, dance bag, or cheer bag. Designed to perfectly and securely hold standard size lip balms such as Chapstick. Easily clips to a keyring, purse hardware, backpack, diaper bag, etc.